Where is Your Music Career Going?
Independent musicians and DJs face several challenges as they create and release their music. The music market is oversaturated due to the ease with which people can post music online. This creates extraneous noise for would be fans to sift through, and for this and many other reasons I want to help you.
My name is Ruben Rosario. I am a Producer/DJ/Publicist who has been involved in the music industry since 1997. I compose music for films and dance clubs, alike. I have been through the different changes in the music industry, and I want to share my experience and knowledge with you because I wish someone helped me.
We have all seen the transition from physical record sales (CDs) give way to downloads, but now digital download sales continue to decline due to streaming platforms. The royalty rates for independent artists are minimal, especially since most independent record labels do not have the leverage or resources to negotiate higher payouts like major labels can.
Major record labels can be more selective with potential artists based on funding and exposure, often leveraging this against potential recruits. This often results in new artists surrendering their creative rights and rights to some or all additional income streams, like merchandise and clothing lines.
Look at Electronic Dance Music.
Electronic Dance Music (EDM) shows consistent growth in online activities. EDM is the fifth most popular streaming genre with 54% of all EDM sales coming from streaming. Physical record sales fell in 2015; however, EDM streams increased by 33%, from 11 billion to 15 billion streams. Top DJs grew their SoundCloud followers by an average of over 35% from May 2015 to May 2016. The Electronic Music industry was worth $7.1 billion in May 2016, a 60% growth from 2013.
<img data-cke-saved-src="//s3.amazonaws.com/content.sitezoogle.com/u/237020/1672c6fd280dd09faf4b7c6c599ae0e86f9e0bb5/large/4-streaming-subscribers.jpg?1491166798" src="//s3.amazonaws.com/content.sitezoogle.com/u/237020/1672c6fd280dd09faf4b7c6c599ae0e86f9e0bb5/large/4-streaming-subscribers.jpg?1491166798" class="size_xl justify_center border_">Graphic credit: StatistaCharts
What does this Mean?
As an independent musician, you must find ways to capitalize on income streams through your music and performances. Some of these income streams are available to you now, while others require minimal time and effort to establish.
How can I Learn More?
Join me for my webinar, Revenue Sources in Music. In this hour-long webinar and discussion, I will identify and detail additional ways to increase your revenue through:
You will also have the chance to network with other independent musicians, facing the same challenges you are.
The event is online on Thursday, April 13th, at 7pm. Come prepared to learn and take notes. More importantly, I want to hear from you. Send me a message when you sign up for the webinar, telling me what has or has not worked for you in your career. I want to make sure we can all learn from each other. Sign up, send me a message, and I look forward to seeing you on April 13th. Cheers!
About Hourglass Productions:
Hourglass Productions is an entertainment and public relations company, focusing on public concerns varying from community engagement to veterans’ services. We believe creativity, open communication, professionalism and laughter are the keys to reaching audiences. Learn more at https://rezvidal.com/.
Flyer Link: https://www.smore.com/gxm35