Mastery Journal Update: December 2016

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This month provided me additional insight into the workings of social media distribution. I learned the significance of Pinterest and about the desktop counterparts to scheduling tools I previously used. I wrote an app review and learned how to track website traffic using google analytics. I learned to look at trends differently, and I am building a larger following on my social networks. While this met and exceeded my original expectations, I am, however, left with a few reflections to improve my progress.

I need to gain some clarification as to the requirements for this blog versus my website. I am not sure if I should continue developing my website or just continue using this blog promote and release content. Perhaps I should just make the website into a press kit, eliminating all extraneous material. I realize I need to change my hosting and platform with either decision. Wix is an excellent platform, but it limits my ability to manipulate my content using Dreamweaver. I am also unable to use Google Analytics within the Wix platform This is a serious limitation.

Tumblr is an easy enough platform for simple posts, but I feel restricted by the blog platform. I am seeking an all-inclusive solution, but that is what this process and class are about. Yes, I learned about the different tools and how to readily use them, but I have to decide my next step. That’s scary because of the time and energy I already invested in presenting my content, but I know I can do better.

So I ask you, my readers, what do you think the best web hosting platform is best for designing a Public Relations website that focuses primarily on the entertainment industry? I want to use Dreamweaver. FTP uploads are a necessity. Integration with Google Analytics is essential. I like the types of tools and apps Wix has for displaying galleries, and similar tools would be a bonus. Share your thoughts with me, and I will keep you updated on my progress.

As always, thank you for reading. Check back for regular updates. Cheers!

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