My social media marketing campaign is helping VntiDope and Manifestation Events increase brand awareness and reputation in the local community. This is measured by event attendance and increased fan engagement.
The campaign focuses on engagement. This includes professional and fan engagement, including impromptu events and hangout sessions, posted on the company's FB chat. The true test of conversions is the Club Metamorphosis Grand Opening. The campaign will be a total success if the attendance is 165 or more.