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Mastery Journal Update: October 2016

This month has come and gone, leaving little time for reflection, but here it is. Stories in public relations are malleable, lumps of clay, begging to be shaped. Some of the sculpting is round, while other features are sharp. There…

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Mastery Journey Update - September 2016

The all-encompassing “we” that makes up the internet can be thought of as a sea of random, faceless consumers; never eating or sleeping unless the message you send them is to eat or sleep. They hang off every word you…

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Analyzing PR Principles

The purpose of public relations is to communicate and relate to people.  There are messages and marketing opportunities available, but there is a science behind this communication and art form.  This science can be outlined through six different principles of…