Rez VidaL

The educational gap within the United States is growing, and a solution needs to be found if the U.S. is going to maintain relevance outside of military superiority. According to a 2015 study by the National Center for Education Statistics…

Hello, and welcome to Hourglass Productions. My name is Ruben Rosario. With every business, there’s a story that needs to be told. You need professionals to help you tell that story, and here at Hourglass Productions, we’re the professionals that…

This month’s class, Legal Aspects of Media, was a journey through important legal concepts to understand in public relations, journalism and marketing. I was surprised by the simplicity of the concepts. Granted, the premise of these concepts could cause one…

This month has come and gone, leaving little time for reflection, but here it is. Stories in public relations are malleable, lumps of clay, begging to be shaped. Some of the sculpting is round, while other features are sharp. There…

The all-encompassing “we” that makes up the internet can be thought of as a sea of random, faceless consumers; never eating or sleeping unless the message you send them is to eat or sleep. They hang off every word you…

The purpose of public relations is to communicate and relate to people.  There are messages and marketing opportunities available, but there is a science behind this communication and art form.  This science can be outlined through six different principles of…

Remembering these key points in social media marketing can make a substantial difference for your brand.